Explore Mazda's Efforts to Keep You Safe with i-Activsense
As you head out on the streets of Amherst, NY, you want to know your car is doing all it can to protect you. You know you are well taken care of when you drive a Mazda. Each Mazda model has the credentials to back that up, with a number of 2023 Insurance Institute for Highway Safety Top Safety Pick winners in our lineup.
As Mazda cars keep evolving, so does the Mazda i-Activsense suite of technology. This package of advanced driver-assist features is just one element in our Northtown Mazda inventory, designed to give you the best and safest experience.
Every Mazda model is well equipped to provide peace of mind when you head out on your next adventure, whether it is a family excursion in your Mazda CX-9 or the Mazda6 as you conquer your morning commute.

What is Mazda i-Activsense?
The i-Activsense suite is a series of start-of-the-art technologies that go the extra mile in ensuring your safety as you go about your daily routine in Amherst, NY. It utilizes multiple sensors and radars to keep an eye on your surroundings and is smart enough to act accordingly before you may even realize what is happening. But it also includes brilliant LED lighting, driver attention alerts, and other elements to understand your current conditions.
When you add it all up, this intelligent system works to make you, your passengers, and anything else you may encounter on your latest quest. It works when you're on the highways or city streets. In parking lots and in your driveway.

Tech Found in i-Activsense
There is only so much security seat belts, and airbags can provide. It can be easy to get distracted on the road. Or worse yet, not be prepared when the driver in front of you inexplicably slams their brakes or swerves. That is where Mazda i-Activsense comes into play. Here are a few of the great features you'll find standard in many Mazda models.
- Blind Spot Monitoring Assist: This features detects vehicles or other possible obstacles that may approach from the side and end up in your blind spot. These objects would otherwise be out of sight as you change lanes and could cause a collision.
- Lane Departure Warning System: Sometimes, through no fault of your own, it can be difficult to stay in your lane. But that could also be a dangerous situation. This system gives you an audible alert and visual warning when it senses you drifting between lanes without an indicator.
- Mazda Radar Cruise Control w. Stop & Go: Hitting the highway shouldn't be a stressful time. Most of the time, you should be able to set your cruise control and enjoy the ride. But Radar Cruise Control monitors the traffic ahead of you. If someone hits their brakes or you get a little too close, your Mazda will automatically slow down to help you maintain a pre-set distance.
- Smart Brake Support: If your Mazda senses an impending collision, this system kicks in and will automatically apply the brakes to slow you down and minimize any damage or injuries in a crash.
- Driver Attention Alert: When you are on the road for long periods of time, or maybe a little too early in the morning, your driving habits may change a little. This advanced system keeps track of your steering, speed, and lane positioning. If it notices anything out of the ordinary, it will alert you if you are distracted or a little drowsy.
That merely scratches the surface of the features you'll find in a new Mazda car or SUV. Throw in the standard review camera, Automatic high-beam headlights, and rain-sensing windshield wipers; you know your Mazda is prepared to protect you.

Durable Design
Each Mazda is engineered with the SKYACTIV-Body design. This forms a rigid structure around your Mazda to provide ample protection and reduce damage and injury in a collision. The frame holds an advanced airbag system, seatbelts with a pre-tensioner and a load limiter.
The Mazda lineup gives you plenty of things to love. Chief among them is their dedication to your safety. Head to Northtown Mazda and see how these models work effortlessly to give you the safest ride on the road.